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SEO: Search Engine Optimization:
SEO is a system used to acquire traffic by making a website visible in search engine results through organic or paid techniques. Organic means using unpaid techniques to increase a website’s presence; relevant keywords, quality, and optimal multimedia content are a few ways to implement SEO on your webpage.
To grasp a better understanding of SEO, two essential things come into play
- Appropriate traffic: Not all traffic is “good” traffic. A website can appeal to the wrong audience – if Google states that your website is a resource for ‘Apple products’ when really you are ‘selling apples’, that is not quality traffic. Instead, a website should attract visitors who are genuinely interested in what you have.
- Quantity of traffic: Once you know the right traffic, you need to generate and increase SEO traffic. Once a website has the right people clicking through from those search results, more engagement is achievable.
SMM: Social media marketing:
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience.
SEM: search engine marketing:
It’s a great way to target potential customers who are already interested in your offer. You can specify the keywords you want your ads to target, so you only pay for clicks from people who are actually interested in what you’re selling.
SEM allows you to track your results closely. By using targeted keywords and analyzing the data collected by sites like Google Analytics, you can see which ads are working best and adjust your budget accordingly.
SEM marketing can help improve your website’s visibility and ranking on search engines quickly,This means more people see your website when they search for relevant terms.